Paid: This refers to attracting visitors by placing ads on Google or on websites your target audience frequents.However, the specific terms used help us understand how each visitor arrived at a particular page.Īside from organic traffic, let’s delve into the meanings behind the other traffic sources: In essence, website traffic is categorized into two main types: paid and organic, as mentioned earlier.
If you’ve ever accessed the Google Analytics panel, you’ve probably come across various types of traffic sources. What Other Types of Traffic Can You Generate? The key distinction between organic traffic and paid traffic is that with organic traffic, you invest money and effort upfront for results that can continue to pay off over time.įor instance, a blog article may require time and resources to create, but it can yield ongoing results, while an ad only runs for as long as you continue to pay for it. However, it’s important to note that organic traffic isn’t entirely free because the strategies to attract these visits require both money and time. Typically, this kind of traffic comes from search engines like Google and Bing. Organic traffic is essentially the visits you get without using ads. All the visits that a digital channel (like a company’s website or blog) receives are called traffic.
